Agenda
Wednesday, November 2
| 8:00am - 10:00am | RTG Annual Meeting (Phoenix D)
|
RICA-RTG Fall Forum
| 9:00am | Registration Opens |
| 10:15am - 10:30am | Welcome (Phoenix D) |
| 10:30am- 12:00pm Phoenix D |
The Age Curve – How to Profit from the Coming Demographic Storm Kenneth Gronbach Kenneth W. Gronbach is a nationally recognized expert in the field of Demography and Generational Marketing. An accomplished President and CEO, Ken has proven success in creating value, leading companies and planning for the future with uncanny accuracy. The demographic landscape in the United States is made up a series of waves that are about twenty years in duration. It would follow that business will rise and fall according to the critical mass of customers heading toward it. You will enjoy extraordinary success if you are prepared and in front of the wave. Ken will take you through a fascinating common sense understanding of shifting demography and the related opportunities and challenges. |
| 12:00pm - 1:30pm | Lunch (Phoenix A-B) |
| 1:30pm - 2:30pm | Breakout Sessions |
| Phoenix D | Make the Most of Your 700MHz or AWS Licenses Moderated by David Fritz, Alcatel-Lucent; panel members Jerry Howe, Big River Telephone and Mike Higgins, Jr., Central Texas Telephone/West Central Wireless Sponsored by Pario Solutions This breakout panel will help you capture your wireless opportunity. Do you want to deploy LTE? Do you have a geographic build-out deadline in 2013? Can a hosted LTE core relationship with a peer rural carrier work for your near-term plans? This session will provide participants with an LTE market update and a review of construction obligations for AWS and Lower 700 MHz spectrum holders by Alcatel-Lucent's David Fritz, and the opportunity to hear from rural carries deploying fixed LTE and existing 2G/3G carriers deploying LTE. |
| Phoenix E | Brand and Monetize Your Broadband Network Chuck Harris, Sr. Vice President and Chief Market Strategist, CHR Solutions Service providers are spending significant money and time in building broadband networks. Learn about the importance of brand development and key strategies in defining and executing marketing programs in order to monetize your broadband network investment. |
| 2:30pm - 2:45pm | Break |
| 2:45pm - 3:45pm | Breakout Sessions |
| Phoenix D | Mobile Apps - Adding Customer Value and Wireless Revenue Steve Colberg, Get Lisa; Ben Green, Pario Solutions; and Chip Damato, Inland Cellular Join this session to hear the realities of the mobile app economy. If you build it, they may NOT come. Learn how to be successful with effective app marketing and practical revenue generation methods. |
| Phoenix E | Increasing Revenue from Your Website Mark Barrera, President, Mark Barrera Consulting; President DFW Search Engine Marketing Association The purpose of this session is to show you how your website can generate revenue and bring you customers. From Google Adwords to Google Adsense, Mark will show the tools and tricks for increasing traffic to your web site and converting those visitors into revenue for your business. |
| 3:45pm - 4:45pm | Regulatory and Legislative Updates Steve Kraskin, RICA Legal Counsel Tom Smith, RICA Legislative Counsel Carri Bennet, RTG General Counsel |
| 5:00pm - 7:00pm Phoenix A-B |
Welcome Reception and Tradeshow Sponsored by Ericsson, Inc. |
Thursday, November 3
| 8:00am - 9:00am | Breakfast (Phoenix A-B) |
| 9:00am - 10:30am Phoenix D |
The Future of Competitive Services in Rural Markets Richelle Elberg, JSI Capital Advisors; Tim Bryan, NRTC; and Beckie Rivas, TNS This general session will includes industry projections by JSI Capital Advisors' Richelle Elberg, the National Rural Telecommunications Cooperative's (NRTC) new CEO Tim Bryan, will provide his vision of how NRTC will support rural telcos over the coming years and Beckie Rivas who will give a TNS perspective. |
| 10:30am - 10:45am | Break |
| 10:45am - 12:00pm Phoenix D |
Wireless Network Optimization Scott Robinson, 4G Unwired; Albert Kangas, NewCore Wireless; Dr. Martin Hobbs, NetBoss Technologies Sponsored by Transaction Network Services, Inc. This breakout session will outline the process and methodology of making your system operate more effectively and profitably. This session, designed for operation managers and executives, will explain in a straightforward manner several different facets of system optimization that will help maximize your ROI. |
| 12:00pm | Conference Adjourns |